Box (a cloud storage service) has doubled it’s online storage for both free and premium users. This means that people who use it for free will get their storage doubled to 10GB(originally 5GB for free users). Its CEO Aaron Levie stated that this is “an exciting and long-contemplated move, and the biggest change we’ve made to our offerings since 2010”. Personally, I think that this is a very important move by Box because a lot of people will sign up for the service which offer the highest amount of free storage. At the time of publishing, Dropbox gives users 2GB of free online storage, Google Drive gives you 15GB, SkyDrive gives 7GB, SpiderOak gives you 2GB of free storage and Copy gives you 15GB of storage. Therefore, people are more likely to go for either Box or Copy. On the other hand, Box users with a free account can only upload files which are no larger than 250GB so this might keep people from getting a free Box account.